Paid Social Case Study

Emagine Theatres

Increased brand consideration and revenue from Meta ads.
About Emagine Theatres
Setting the precedent for luxury movie experiences, Emagine Theatres is a rapidly expanding theatre company located in four markets: Michigan, Minnesota, Wisconsin and Illinois. They currently have 20 locations and counting.
What Was Done
I took over their paid social efforts in February 2018. Typically, I would execute about 30+ campaigns a month centered around ticket sales for larger and niche films, plus comprehensive campaigns to boost brand awareness in certain markets.

Strategy + Testing

  • Complete account restructure
  • A/B Testing
  • Budget optimization
  • Platform Expansion (Twitter/Snapchat)
  • Audience Expansion/Introduction
  • Ad refresh
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