AdWords Case Study

Lineae Stationary

The goal was to decrease the bounce rate, increase the time spent on page and increase the amount of conversions on the site.

Total AdWords Overview

January  2021-March 2021

About Lineae Stationary

Based in Australia, Lineae was an upcoming online stationary store that shipped internationally. Featuring notable designers like Rifle Paper Co. and more. 

What Was Done
A number of optimizations were performed on the account. First off, the account was restructured to no longer include Smart Search campaigns as they drove irrelevant clicks to the site, which lead to little quality, non-engaging customers being driven to the site. All ads were refreshed and conversion tagging set up correctly.

Strategy + Testing

  • Complete account restructure
  • Keyword optimization
  • Budget optimization
  • Bid strategy optimization
  • Ad refresh
See more case studies!
Learn more

Want to work together? Let’s talk.

Contact me