AdWords Case Study

Henry Ford Museum

By optimizing, executing and monitoring THF’s ongoing and seasonal retail campaigns I was able to increase clicks and conversions YoY.
About The Henry Ford Museum

The Henry Ford is an award-winning indoor and outdoor museum complex located in the historic district of Metro-Detroit. It is a landmark destination for tourists and residents in the mid-west, and includes two separate properties.

What Was Done
I took over both of THF’s Google ad accounts (paid and grant) in October 2017. From then on, I was fully responsible for managing THF’s search presence and assisting in efforts to maintain their position as a top Detroit destination for things to do. 

Strategy + Testing

  • Complete account restructure
  • Keyword optimization
  • Budget optimization
  • Bid strategy optimization
  • Ad refresh
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