Paid Social Case Study

TreeRunner Adventure Parks

A test run campaign that led to a full-service contract opportunity due to success. Exceeded revenue goals by 9%.
About TreeRunner Adventure Parks

TreeRunner Adventure Park is aerial treetop obstacle course with locations in Michigan and North Carolina. 

What Was Done
In 2018, I was tasked in running their yearly Holiday Campaign to sell ticket packages, season passes and more. The goal was to outsell last year’s revenue totals for all three of their parks. The revenue goal was exceeded by 9%.

Strategy + Testing

  • Strategized 3 Phase Approach
  • Included 1st & 3rd Party Data
  • A/B Testing
  • Robust Optimization Strategy
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